Perhaps Agency attended three marketing events in March 2026, meeting with industry leaders and offering insights on full-funnel strategy for top brands. The Perhaps team represented the partner marketing agency at Natural Products Expo West in Anaheim, California; SXSW 2026 in Austin, Texas; and Shoptalk Spring 2026 in Las Vegas, Nevada. Perhaps Agency Focuses on…
What is Integrated Media Planning? Integrated media planning is the process of aligning paid, earned, owned, and partner channels into a marketing strategy that drives consistent messaging and measurable results across the full funnel. It reflects how consumers actually discover and buy today. For example, a customer might see a product in a creator video, validate it through search or AI-generated answers, and then later convert…
Partner marketing has become one of the most effective growth strategies for brands navigating a fragmented marketing landscape. Customer discovery now happens across many touchpoints. Search engines, influencers, affiliates, and micro-communities all influence purchase decisions. Brands that rely on one channel often struggle to sustain growth. Partner marketing addresses this challenge by turning trusted third…
Perhaps Agency joined industry experts at eTail West 2026 in Palm Springs, California, to discuss the future of retail partnerships. Jen Root, Managing Director of Perhaps, delivered opening remarks and facilitated two panels for the Brand and Community Building Track, interviewing leaders from top brands including Norwegian Cruise Line, Duluth Trading Company, and StackCommerce. The…
Full-funnel marketing reflects how modern consumers actually discover and purchase products. A shopper first notices a brand through an influencer they’ve been following for years. Later, they see the brand mentioned again in an AI-generated answer which links back to an article from Forbes or Wired. Finally, they find a promotional link from a partner…
Influencer marketing is becoming one of the most widely used growth channels in modern partner marketing. Global influencer spending continues to increase year over year as brands invest in influencers to expand awareness and introduce their products to fresh audiences. Yet, many brands still face the same challenge. Influencers bring visibility and engagement, but it’s…
Partner onboarding is often a bureaucratic maze of forms, reviews, and delays that kill momentum just when intent is at its peak. For quality partners, it’s a source of friction; for brands, a slowdown in revenue. Today, AI-driven solutions are compressing that cycle. What once took weeks of manual work now happens in minutes, transforming onboarding from an administrative step into a core competitive advantage. For advertisers, fast and intelligent…
Modern partner marketing depends on momentum, with real-time reporting and up-to-date analytics. Reporting has become a baseline requirement for brands running affiliate, influencer, and media partnerships. When data lags even by a day, optimization becomes reactive and growth stalls. To move forward, brands need in-depth analysis into how partners are actually performing. Perhaps Marketing Agency has developed strategic partnerships with leading partner marketing platforms to provide this level of data insight for brands. The technology and data exists; the question is…