AI search and discovery

For marketers, the era of the ten blue links is ending. For two decades, brands used SEO to build their web traffic strategies around a predictable search engine results page.  Today, AI-driven search and discovery, zero-click answers, and generative AI chatbots are fundamentally reshaping this landscape.   This shift represents a critical challenge for advertisers, whose success is built on measurable outcomes and direct paths to conversion. When the click itself is no longer the…