SERVICES

Performance PR

We secure placements across top-tier editorial and media outlets, including product review sites, buying
guides, commerce publishers, and mainstream media such as Forbes, Business Insider, CNN Underscored,
The New York Times Wirecutter, USA Today, BuzzFeed, Refinery29, and niche vertical publications.

We secure placements across top-tier editorial and media outlets, including product review sites, buying guides, commerce publishers, and mainstream media such as Forbes, Business Insider, CNN Underscored, The New York Times Wirecutter, USA Today, BuzzFeed, Refinery29, and niche vertical publications.

Performance PR puts your brand in front of
customers at the exact moment they're ready
to buy — media coverage that drives
measurable revenue, not just awareness.

Performance PR puts your brand in front of customers at the exact moment they're ready to buy — media coverage that drives measurable revenue, not just awareness.

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What Can Performance PR
Do For Your Brand?

Every placement is strategically selected and performance-tracked on traffic, conversion rate, and revenue impact.

Higher-Intent Traffic

From audiences already in-market and close to a purchase decision.

Stronger Conversion Rates

Third-party validation from trusted media outlets builds credibility and drives conversions.

Incremental Revenue Growth

Performance PR and partner content that continues 
to rank and perform over time.

SEO & AEO Authority

High-quality backlinks and brand mentions build authority and increase AI search visibility

Perhaps Logo Symbol, a large P in the brand colors of navy blue, chrysler blue, violet purple, and sandy brown.

We Don't Treat Performance PR As a One-Time Media Hit — We Manage It As a Channel.

  • Placement Strategy

    Built around your vertical, audience, and purchase-consideration cycle — not a generic press list.

  • AI-Assisted Tracking & Attribution

    Every placement's contribution to revenue is measured, not assumed.

  • Ongoing Optimization

    As placements age, content refreshes, and new opportunities emerge.

  • Full Program Integration

    Integrated affiliate and influencer marketing, so Performance PR strengthens your partner mix instead of operating as a separate channel.

Perhaps Logo Symbol, a large P in the brand colors of navy blue, chrysler blue, violet purple, and sandy brown.

Frequently Asked Questions

What is Performance PR?

Earned media—editorial and review placements—managed to a performance standard: chosen and measured for the traffic, conversions, and revenue they drive, not just the mention. 

Traditional PR is measured by reach and coverage. Performance PR is measured by traffic, conversion rate, and revenue impact, managed as an ongoing channel rather than a one-time media hit.

Top-tier editorial and mass media outlets—including product review sites, buying guides, and mainstream media such as Forbes, Business Insider, CNN Underscored, NYT Wirecutter, USA Today, BuzzFeed, and Refinery29—plus niche vertical publications. 

Every placement is tracked for the traffic, conversion rate, and revenue it drives, with AI-assisted attribution reporting that sits alongside your affiliate and influencer data.

Turn Media Coverage Into Customer Acquisition

This isn’t traditional PR — it’s a performance channel. One that turns media coverage into

a consistent, scalable driver of conversions and customer acquisition.

This isn’t traditional PR — it’s a performance channel. One that turns media coverage into a consistent, scalable driver of conversions and customer acquisition.
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