From February 23 to 26, 2026, the industry’s sharpest minds will gather at eTail West in Palm Springs, California.
Perhaps Marketing Agency will be at Booth 804, ready to connect with partner marketing experts on how to turn partnerships into performance.
Jen Root, Managing Director of Perhaps, will moderate two panels at the event: Crafting Vision-Driven Storytelling and Crowd-Powered Commerce.
Joined by industry leaders from brands including Coach, John Paul Mitchell, and Norwegian Cruise Line, the discussions at eTail West move past surface-level trends and into execution, focused on scalable strategies for modern go-to-market plans.
How Retail Brands Turn Partnerships into Performance
At Perhaps Marketing Agency, we help retail and ecommerce brands turn partnerships into measurable results.
We’re a bold response to the traditional agency model, replacing outdated insights with modern tech, deep partnership roots, and AI-driven analytics.
This goal isn’t achieved by adding more platforms. It’s done by designing integrated strategies that align incentives and leverage an exclusive network of more than 75,000 vetted publishers, creators, and media partners.
The Partnership Marketing Problems Retail Brands Want Solved
Our conversation starters at eTail West include:
- How to build scalable partnership strategies that span across the full funnel
- How to eliminate silos across affiliate, influencer, and media programs
- How to connect partnership activity directly to measurable revenue
Our work sits at the intersection of affiliate marketing integration, influencer marketing, and modern media partnerships. It’s a reflection of a fundamental market shift: the convergence of the creator economy and the non-negotiable demands of partnership marketing.
How to Improve Retail Partnership Performance Without Rebuilding Everything
Perhaps Marketing Agency doesn’t lead with theory; the frameworks we’ll be sharing at eTail West are built from two decades of industry experience and are designed to be immediately applicable to your program.
- Performance-First Partnership Design: We design programs where brands only pay for measurable outcomes rather than guesswork. We’ll discuss how to structure partnerships that align affiliates, influencers, and media partners around shared commercial targets.
- From Awareness to Revenue: Influencer and media programs often get stuck at the top of the funnel, delivering reach without clear revenue impact. We’ll explore how to build full-funnel partner strategies that blend sponsorships, content creation, and performance-based models. It’s about designing campaigns that intentionally guide customers from discovery all the way to conversion.
- Attribution That Reflects Reality: Last-click attribution is breaking down in an environment where multiple partners influence a single purchase. Conversations will focus on how our AI-driven analytics deliver actionable insights. We give teams clear visibility into what’s working and ensuring every investment is smarter than the last.
How to Connect with Perhaps at eTail West 2026
If you’re attending eTail West and rethinking your partner growth strategy, let’s connect.
We’ll help you find where silos are slowing things down and how you can access premium platform rates with no setup charges, transaction fees, or long-term contracts.
No generic frameworks. Just a clear look at what’s working, what isn’t, and what could change next.
Perhaps will be on site throughout the event at Booth 804. To set up a meeting beforehand, reach out to the team here.
