Perhaps Agency joined industry experts at eTail West 2026 in Palm Springs, California, to discuss the future of retail partnerships.
Jen Root, Managing Director of Perhaps, delivered opening remarks and facilitated two panels for the Brand and Community Building Track, interviewing leaders from top brands including Norwegian Cruise Line, Duluth Trading Company, and StackCommerce.
The event was part of Perhaps’ brand launch, introducing the new, full-funnel partner marketing agency, while forming key connections.
See Perhaps’ opening remarks below:
Vision Driven Storytelling in Retail Partner Marketing
Perhaps Agency interviewed top marketing leaders from Norwegian Cruise Line, STATE Bags, and Duluth Trading Company, who shared how vision-driven storytelling builds trust and strengthens customer loyalty across the full marketing funnel.
Insights included why leveraging scrappy creative and user-generated content (UGC) is a key strategy, how founder-led storytelling can impact customer trust, and how advertisers are handling AEO and AI search visibility.
Watch the full panel below:
Crowd-Powered Commerce for Customer Conversion
In the second session, the Perhaps team spoke with CEOs, VPs, and founders from StackCommerce, Batteries Plus, Newton Baby, MIZIZI International, and Nēmah about how advertisers are utilizing social proof and crowd-powered commerce to gain trust and convert customers.
The panel explored how community engagement and user-generated content create credibility across the customer journey.
Top leaders from brands like MIZIZI International and Nēmah discussed how partner marketing, influencer partnerships, and authentic customer advocacy often outperform traditional advertising by building trust with audiences already close to purchase.
The session offered a much-needed perspective for partnership marketing leaders focused on full-funnel strategy, influencer programs, ecommerce growth, and community-driven commerce.
View the full panel below:
Book a Partner Marketing Strategy Session
Ready to put the insights gained from eTail West 2026 into action?
With more than 20 years of industry expertise, the Perhaps team applies a client-first approach, helping advertisers reach high-intent audiences.
Book a free partner marketing strategy session and learn how Perhaps can help you meet your brand growth goals today.
