From February 23 to 26, 2026, the industry’s sharpest minds will gather at eTail West in Palm Springs, California. Perhaps Marketing Agency will be at Booth 804, ready to connect with partner marketing experts on how to turn partnerships into performance. Jen Root, Managing Director of Perhaps, will moderate two panels at the event: Crafting…
As the creator economy has matured, so have the expectations placed upon it. Influencer marketing strategy, affiliate marketing integration, and media partnerships now sit at the center of modern partnership marketing. While each partner segment has proven value on its own, many brands still plan, budget, and measure them in isolation. This separation leaves revenue on the table. The real opportunity for advertisers lies in working with a trusted partner marketing agency that connects affiliates, influencers, and media into a…
For marketers, the era of the ten blue links is ending. For two decades, brands used SEO to build their web traffic strategies around a predictable search engine results page. Today, AI-driven search and discovery, zero-click answers, and generative AI chatbots are fundamentally reshaping this landscape. This shift represents a critical challenge for advertisers, whose success is built on measurable outcomes and direct paths to conversion. When the click itself is no longer the…
Modern partner marketing depends on momentum, with real-time reporting and up-to-date analytics. Reporting has become a baseline requirement for brands running affiliate, influencer, and media partnerships. When data lags even by a day, optimization becomes reactive and growth stalls. To move forward, brands need in-depth analysis into how partners are actually performing. Perhaps Marketing Agency has developed strategic partnerships with leading partner marketing platforms to provide this level of data insight for brands. The technology and data exists; the question is…
Affiliate and influencer partnerships are on the rise, and brands are taking notice. According to Shopify, more consumers are relying on influencers to evaluate products, with 69% saying they trust influencer recommendations over information from a brand. Platform algorithms now favor authenticity more than promotional messaging. Meanwhile, brands face rising customer acquisition cost (CAC) and declining performance from traditional paid channels, pushing investment toward outcome-based partnerships. This shift reflects a broader change in how trust is…
Partner onboarding is often a bureaucratic maze of forms, reviews, and delays that kill momentum just when intent is at its peak. For quality partners, it’s a source of friction; for brands, a slowdown in revenue. Today, AI-driven solutions are compressing that cycle. What once took weeks of manual work now happens in minutes, transforming onboarding from an administrative step into a core competitive advantage. For advertisers, fast and intelligent…